Growing demand for diesel in U.S.

Jan 24, 2019

Based on 2018 U.S. automotive sales, Americans’ preferences to drive bigger vehicles has led to a steady growth in demand for diesel engines. Despite the number of alternative fuel options on the horizon and the negative connotations frequently associated with diesel, clean, fuel-efficient diesel engines continue to appeal to the U.S. market.

For example, U.S. diesel light-duty vehicles reached their highest annual level in 2018 (more than 500,000 units) and Class 2 and 3 pickups grew over 12 percent YOY.

Number of models sold in 2018 by technology type. Data provided by Baum & Assoc.

The increase in sales is attributed to the power and performance benefits compared to a traditional gas engine. Diesel engines offer flexible fuel options, outstanding driving range, towing capabilities and usually a high resale value.

Did you know? A typical full-size diesel pickup truck owner will save about 200 gallons of fuel each year while achieving an additional driving range of 125 miles.

To learn more about benefits of diesel engines and its growing U.S. demand, read this article by Fuels and Lubes.

Why should you care?

With automakers somewhat reluctant to promote diesels, the engine will likely remain a niche player that is sought out by fans of the technology.