Domino’s paves the way for pizza

Oct 29, 2018

Road builders are not alone in understanding the importance of a smoothly paved road. Domino’s Pizza is joining the cause with a new campaign dedicated to improving roads across the nation.

Since Domino’s is tired of potholes ruining their freshly-made pies during delivery, they’ve partnered with local municipalities to “pave for pizza,” eliminating potholes so deliveries arrive in one piece.

“We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” said Russell Weiner, president of Domino’s USA, in a press release. “Domino’s cares too much about its customers and pizza to let that happen.”

Domino’s is also working alongside district leaders across the country to repair roadways in local communities. Already, Domino’s has come to the rescue of roads in need in five towns, fixing more than 150 potholes. Domino’s provided each town a paving grant to help level out local roads.

However silly this publicity campaign may seem, the company is gaining some serious traction. If you know of an imperfection in the pavement nearby your residence, save someone the headache of a wrecked pizza and tell Domino’s. The company is accepting town nominations on its website.