Asphalt invades Music City

Apr 27, 2016

WoA 2016What do thousands of professionals in the asphalt industry, an array of the newest asphalt products, Nashville and the month of March have in common? The World of Asphalt Expo! For a week in early March, the industry’s leading manufacturers and service providers showcased their latest offerings to attendees from across the U.S.

For the fifth year, professionals from Ingevity’s Pavement Technologies group exhibited at the show. This year, the team took an interactive approach with a “March Madness” basketball-themed booth that allowed visitors to have fun learning about six different value points of Evotherm® and Evoflex™, while taking shots from different spots on the court.

“Being able to shoot hoops while talking to customers about key benefits of our products is a fun way to engage with customers,” said technical marketing manager Lance Brooks.

All visitors to the booth were entered into a drawing for a YETI® Tundra cooler. Congratulations to the winner: Danny Deveraux, VP and GM of CalPortland Construction!

We look forward to seeing all of you next year at CONEXPO in Las Vegas!