Ingevity technical workshop kicks off new Brazil distributor partnership
Jun 27, 2018
Earlier this month, Ingevity teamed up with global distributor IMCD to host a technical workshop in São Paulo, Brazil. During the half-day event, Ingevity and IMCD representatives spoke about the new distribution partnership and educated more than 20 people, including 10 key customers, in the South America region on details of the new alliance. Shana McCabe, global business manager, and Luis Gomez, business development manager, joined the IMCD team to discuss company history, product portfolios and industry trends.
A major regional industry trend discussed included the bounce back of the Brazil lubricants market. After several years of decline, Brazil’s lubricant industry is showing signs of reviving. Brazil is by far the largest lubricant market in South America, thanks to the size of its automobile fleet and its industrial base. While the outlook for Brazil’s market is improving, it will face similar challenges like the rest of the world, as consumers begin to shift toward electric and hybrid models, which use less lubricants.
IMCD looks forward to supplying the South American market with Ingevity’s array of metalworking fluid additives. Learn more about IMCD here.
Why should you care?
As the market continues to shift, it’s important to keep up-to-date with regional industry trends and the challenges certain countries may face more than others. Learn more about how the Brazilian lubricants market is bouncing back here.